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Nubian chinese lingerie wholesale Skin is among a select number of companies that have entered the intimate-apparel landscape over the past five years, said Sarah Clarke, editor of Lingerie Insight, a British magazine and website that focuses on industry news and trends.
“Their aim is to change the meaning of the word ‘nude,’ lingerie suppliers china which used to be synonymous with lighter skin shades,” said Clarke in emailed comments. “I believe the trend has been driven by the world’s population becoming more diverse, which has triggered a strong consumer demand for fashion and beauty products for darker skin tones.”
Selling what used to be referred Corset Manufacturer China to as “unmentionables” is big business. In the U.S., lingerie stores pulled in $7.5 billion in revenue over the five years leading up to 2016, according to research firm IBISWorld. Sales increased at an annualized rate of 1.9% over that period, in part as a rise in disposable income created a market for higher-end, higher-priced lingerie.
The industry’s growth has also been driven by an increase in product offerings to appeal to broader and underserved markets, including women 45 and older and plus-size women, IBISWorld said in a research published in October.
“The rise of social media has given consumers a voice, allowing them to express what’s missing in their lingerie wardrobes, and brands have responded to this audience,” Clarke said. Established brands “are starting to recognize that consumers come in all shades, not just pale pink,” she said.
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